7/23/2023 0 Comments Wechat mini program chinese wordAs this area grows, the strong and dynamic interactions between users and businesses that MPs encourage could encourage global brands to build their brand awareness and sell their products and services more creatively to Chinese consumers. The prevalence of social commerce, at significant scale, via a decentralised platform like WeChat, enables MPs to be an important element in the ecosystem. As such activity develops the understanding Chinese users already have on how to purchase through a MP, it also better allows global brands to target their Chinese consumers. has been actively using and deploying WeChat MPs to facilitate social group buying, and have garnered an active user base in Tier 3 and Tier 4 Chinese cities through marketing incentives and education. JD.com, a pioneer in social e-commerce in China. Recently, Chinese eCommerce brands like JD.com, Meituan Dianping and Pinduoduo have been implementing even more innovative features within the MPs. And MPs have many more traffic sources including: Mobile payments are seamlessly integrated via WeChat pay, meaning no third party payment gateways are needed, which reduces fees and increases speed. For example, scanning a QR code in a store can provide a discount code or offer from the MP. More and more offline purchases are being influenced by recommendations made through socially driven, highly interactive online experiences.Ĭompared to traditional mobile websites the MPs provide a simpler user experience, increasing accessibility both online and offline. It is this herd mentality, or FOMO (Fear of Missing Out), that feeds the development of particular trends and fashions. Social networks’ potential to generate viral activity, combined with the trust these networks generate, is the key driver in motivating users to purchase products and services. This integration acts to boost the online buying and selling cycle and has given birth to an ecosystem in which commerce is embedded into social interactions and social networks have turned into multi-dimensional experience platforms. Gradually, more and more offline purchases are being influenced by recommendations made through socially driven, highly interactive online experiences. Whilst e-commerce (especially cross border commerce) has become a hot topic among global brands entering the China market, it is ‘social commerce’ that is increasingly the new trend in the market. Google China has created a viral sketching game in MP Game
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